The Best Made Typeface: INDICATOR by Chris Rogers

Look at the top of our homepage and the top of this page today and you may have noticed a change in type. The talented Chris Rogers has helped us develop prototypes, build boxes, paint axes, invent shop furniture, and hand-letter and monogram Best Made boxes. With the help of Shawn Hasto, Chris has spent the last year developing a brand new typeface for Best Made called Indicator, which we’re really proud to launch today. 

Indicator draws inspiration from mechanical draftsmanship and commercial artists’ lettering styles seen in schematics, blueprints, showcards, and signs. We’ll be incorporating Indicator into the fabric of our company’s identity and into our special packaging, monogramming, etc… the possibilities are endless when you’re armed with your own font!